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21K Quito - Race

21K de Quito (Ecuador) is a race that became a city icon since it has had about 11 editions. The race managers wanted to change the visual identity of it and they held a contest to pick the designer that was going to do it. Long story short, I won! And I got to design the new logo, merchandisign, and all the event and race graphics!

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CAROLINA
GARCÉS
About Me
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I’m Carolina, a Graphic Communication Designer with a Master’s degree in Digital Marketing, passionate about creating visuals that connect deeply with people. With over a decade of experience working with national and international brands, I combine creativity, strategy, and storytelling to craft designs that are not only visually striking but also meaningful. My work blends precision and emotion, turning ideas into powerful, authentic visuals that inspire and resonate.

 

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Soy Carolina, Diseñadora Gráfica Comunicacional con una Maestría en Marketing Digital, apasionada por crear piezas visuales que conecten de forma profunda con las personas. Con más de una década de experiencia trabajando con marcas nacionales e internacionales, combino creatividad, estrategia y narrativa para desarrollar diseños que no solo sean visualmente impactantes, sino también llenos de significado. Mi trabajo fusiona precisión y emoción, transformando ideas en visuales auténticos y poderosos que inspiran y generan conexión.

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© 2023 by Designs by Thomas Rider.

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